01.

QUAKE CHAMPIONS
event planning

Visa

Description:

On September 10, ANZU together with Oschadbank and Visa held the first in Ukraine offline tournament in esports discipline Quake Champions. The main media partner of the competition was the portal esportnews.gg.

The tournament was designed for a mass audience and both professionals and amateurs could take part. The total prize fund of the competition was 15 000 hryvnia, as well as 3 unique NFS payment rings.


Outputs of the tournament:

  1. 1

    30 players - among them all top esports sportsmen in the discipline of Quake Champions from Ukraine and the nearest abroad;

  2. 2

    More than 14,000 unique online viewers;

  3. 3

    Over 1,000 visitors at the tournament;

  4. 4

    Over 80,000 repeated views on all media channels (YouTube, Twitch)

  5. 5

    Total audience reach - over 100,000 people (including media and social networks).


Visa

Result of campaign:

This was the first experience of integrating large financial brands into the esports industry. Thanks to the well-coordinated work of the ANZU team, Visa and Oschadbank managed to get access to a huge segment of the young audience with just one event, which is inaccessible in other channels of advertising communication.

The Ukrainian Championship in Quake Champions has become not just a successful tournament, but also a starting point for the integration of major brands into local esports. The ANZU has managed to prove in practice that esports can be an effective marketing and brand tool for companies of any orientation.

Visa

02.

ASUS ROG LEAGUE 2017 event planning

Description:

On July 24-25, 2017 ANZU, in collaboration with ASUS and Visa, organized and hosted the LAN-finals of the “Asus Rog League 2017” tournament. This was the largest offline competition in Ukraine in the popular esports disciplines: CS:GO and Dota 2 among non-professional teams. The main information partner of the competition was the media portal esportnews.gg.

In case of Asus it was not the first experience of participation in such events, but in case of Visa as one of the largest financial brands such integration became a huge success for all domestic esports.


Tournament Features:

  1. 1

    The venue is one of the largest esports locations in Kiev - Asus Cyberzone.

  2. 2

    More than 20 amateur teams in two popular esports disciplines: CS: GO and Dota 2.

  3. 3

    Professional media coverage from the top commentators of the StarLadder studio.

  4. 4

    Over 1000 visitors to the offline tournament.

  5. 5

    Over 150,000 total audience reach (including all media distribution channels: Twitch, YouTube, social networks, etc.)


Visa

Outcomes:

Thanks to the efforts of the ANZU team, it was managed to attract wide attention of the players and the audience not only to the tournament itself but also to the commercial products of partnered brands.

This was the first test experience of Visa participating in local esports. The brand was pleased with the marketing results of the event and decided to hold another tournament together with the ANZU.